"Strategic planning is not strategic thinking. One is analysis, the other is synthesis"*
Some folks believe that analytical thinking is a cut above more poetic sensitivities and that it is the sole defender objectivity and of fairness. I'd like you to consider that such a view is rather narrow, sometimes honest but simplistic, other times useful to people with a power-for-power's-sake agenda. Models of evaluation based on analytical thinking are just as prone to manipulation and bias as any poetic kind of perspective. They are also dangerous as one doesn't need brute strength or mass hysteria to convince, but one can just point to "the numbers"as an incantation. This is less likely in very precise areas such as physics, but in business, there are just no exhaustive and exclusive definitions that can be reliably used for evaulative purposes. Our definitions and indicators are handy rules of thumb, never meant to be the be-all and end-all of evaluation. (ISO - I despair.) A planner can pick a few handy items from a potentially infinite list of possible indicators. Nevertheless, those who employ a definition, a methodology, who fail to think things through broad-mindedly with an honourable meaning, purpose and value, who yet check a list of measures, have the advantage of the appearance of objectivity. This is a pernicious effect of the "trope of science" and needs rooting out.
*link no longer available.